Account Selector

Mike Bell

Mike Bell

CHIEF FINANCIAL OFFICER
Mike Bell brings over two decades of diverse financial and leadership experience to his role as Chief Financial Officer at Ruralco. Starting his career as a Chartered Accountant with Grant Thornton in Christchurch, Mike then took on key finance leadership roles overseas across various sectors, including telecommunications and recruitment. During this time, Mike expanded his skillset, gaining hands-on experience in IT projects such as SAP implementations and data analytics. Since returning to New Zealand in 2009, Mike has held senior financial roles in the heavy machinery and car rental industries, further diversifying his commercial knowledge.

At Ruralco, Mike combines his passion for data-driven decision-making with a strategic financial outlook, aiming to strengthen the co-operative's financial resilience and optimise its operational efficiency. His belief in the power of data to enrich business insights, decision making, and business growth is central to his approach.

Mike is also committed to leveraging technology and financial insights to help the co-operative navigate complex industry challenges, ensuring that its financial health supports its long-term goals.
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative