Account Selector

Tony Aitken

Tony Aitken

CHIEF EXECUTIVE OFFICER
Tony brings a strong background of leadership in people development and delivering business results. A career change saw him specialise in HR for a period of time and he completed his degree whilst working fulltime, graduating in 2015 with a Bachelor of Business Studies from Massey University. He especially enjoys leading teams and helping organisations grow and was part of Synlait’s journey as it grew from 140 staff to over 1000 across 8 years. In 2019 he was named as a finalist for the HRINZ HR Specialist of the year award.

Tony has a talent for imagining the possibilities of the future and taking people on the journey to get there. Tony brings a strengths-based approach to Ruralco, believing that people innately want to do well, and sees his role is to create the culture that enables that, ensuring continuing business success for the co-operative. 

Tony really enjoys the sense of community in Mid Canterbury and is keen to ensure that Ruralco remains firmly focused on benefiting the community it is part of. Tony was GM People & Culture at Ruralco prior to becoming CEO in September 2023.
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative