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From humble beginnings in 1963 when a group of Mid Canterbury farmers got together to find ways to lower agricultural input costs, the co-operative has grown beyond its original catchment, having a national reach through its online presence and card network.

“The original intent to support farmers has remained unchanged. We’ve had farmers’ backs for 60 years and we will continue to do so for another 60,” says Ruralco Group CEO Robert Sharkie.

Instore Days is part of that long held tradition and remains a great opportunity for the farming community to come together, to meet with the Ruralco team and other industry players to hear first-hand about products, services, new initiatives and technologies which can assist all farming operations. Recent years have seen around 100 supplier businesses participating onsite and online, with an extensive network of card merchants participating through their own stores, and more than 2,000 members attending the two-day event.

This year’s Instore Days will be held on Thursday 6 July and Friday 7 July, and will see suppliers on site in Ashburton to discuss individual farming needs, from farm supplies, seed, fertiliser, fuel, energy and agricultural services. There are also some great prizes up for grabs. Members can accumulate entries for one of three House of Travel vouchers valued at $15,000, $10,000 and $5,000 (terms & conditions apply).

“We look forward to seeing everyone, either at our marquee at Ruralco Ashburton, or at our Methven or Rakaia stores. We’ll have plenty of refreshments available at all three locations so come on in, have a chat and access the great deals on offer in store,” says Robert.